This commercial is for a more serious subject, and therefore has a more serious tone to it. It is encouraging people to vote for smaller classroom sizes, and stresses the fact that many children are not given a proper opportunity to learn to their full potential due to over crowded classrooms, and lack of supplies.
Because this commercial is encouraging people to vote yes, it can be placed on the website it is promoting. It would also be effective on blogs and other sites pertaining to the subject. Utilizing social networks and creating groups about this subject may also be useful to gain attention for this video, and encourage others to vote for this cause.
Videos such as this can be used for a number of different causes, and can be very effective at getting important messages across.
If you have an important message you would like to get across a video, such as this one, can be one of the most effective ways to do it; especially since video has been proven to be far more effective than regular text or images.
The concept, and acting in this video keep it interesting while still keeping a serious tone. It is a perfect example of how web video can be used to get a serious message across.
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