Travel Commercial
Directed By:
Matthew Manuge
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This video uses humour to create a clever advertisement for an online travel booking service.
The travel industry is a large one, with a mass audience to reach. If you are in the online travel industry, adding video advertisements to a marketing mix can greatly improve your websites traffic, and create happy customers.
A video such as this one can be very effective in capturing the travel industries target audiences’ attention. This video is short and to the point, describing how you may not always get what you expect when traveling, and how booking online is a much better option. The video gets this message across in a way that is humorous, which makes it quite effective.
A video such as this would be a great viral video, and could easily gain brand recognition by attaching a company logo or website link at the end of it. Sharing it on video sharing websites and social networking sites, or posting it in blogs related to travel would also be an excellent way to get the video seen.
As baby boomers make up a large percentage of online travel bookers, placing an ad such as this one on websites where they often spend their time can also be an effective way of getting it seen. Studies have found 47% of their time online to conduct travel research. So any website that offers travel tips and information would be a great place to post an ad such as this one.
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